Instagram Marketing: A Preface
When Instagram first popped onto the scene in 2010, it was just like any other social platform: filled with selfies, pets, photos of food.
Fast-forward to 2022 and Instagram’s transformation from a simple photo sharing app to some full-on marketing channel is virtually complete.
Just look at many of the platform’s newest features! Within the last year alone, Instagram has released lots of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to drive traffic from Instagram Stories, and the new standalone video platform, IGTV.
Regardless of whether you operate in ecommerce, education, or media and publishing, it pays to develop a presence on Instagram. But if you really need to prosper, you have to know system (plus your audience) in and out, including which kind of content resonates most, how to construct an Instagram Stories strategy, and the way to track your metrics and KPIs.
Why Instagram Marketing is essential to Ecommerce Success
We all know how great Instagram is made for sharing photos and videos with our family and friends, but it’s also an amazing channel for ecommerce marketing. But why?
Well, an understandable reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses seeking to showcase their products. Whether through regular photos, videos, or Instagram Stories, an incredible number of businesses have learned that constructing a visual presence on Instagram can hugely compliment their ecommerce marketing.
There’s and also the proven fact that Instagram users will be more engaged as opposed to average social websites user. And while trends do appear to reveal that Instagram engagement is dropping, system remains to be producing higher engagement rates for businesses when compared with both Twitter and Facebook.
But Instagram users tend to be more than engaged - they’re also commonly online shoppers. According to research conducted recently, 72% of Instagram users report making a purchase decision having looked at something on Instagram, with more popular categories being clothing, makeup, shoes, and jewelry.
This shopping mindset makes Instagram users an ideal audience because they’re high-intent and quick to convert.
One more reason Instagram is so ideal for ecommerce is because of the platform itself. Instagram has introduced a lot of new business-facing tools - and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, quickly enough a number of internet shopping experiences will start (and end) on Instagram.
Doing this said, it will be an oversight to believe which simply simply because you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its ability to move products, Instagram is also a terrific place for businesses to develop brand awareness and fasten with new audiences (and potential prospects).
More information about you can check have a look at this useful net page: click to read more